A destination that has very good heritage resources. The best urban Romanesque on the peninsula with more than twenty buildings of this type. The Duero, the great river of Castile and Portugal presiding over the city and tourist icon of Zamora. The cathedral and its gallon dome… the delicate modernist touch, the great medieval legacy with countless characters, stories and legends, Dª Urraca, King Alfonso VI, the Cid Campeador or the Cerco de Zamora and next to them, the recently inaugurated Castillo de Zamora and the Baltasar Lobo Museum, uniting history and art as a whole.

Zamoran artists with international projection of which Baltasar Lobo and Coomonte are an example. Along with them are the poets, among whom Claudio Rodríguez and León Felipe stand out in a special way. Art in its purest form combined with a gastronomic and landscape quality worth knowing.

Resources that Zamora is converting into contemporary, relevant tourism products, full of emotion and provocative of experiences. Resources, which together with the quality and versatility of the tourism industry – accommodation, restaurants, commerce – and a great quality/price ratio, one of the most competitive in Spain, make it possible to create open and plastic offers that can be suitable “almost a la carte”, to the demands of a very specialized and segmented tourism.